From Business at Leeds 2022 |听Full issue
Brett Donelson leads a group of cyclists on a ride. The rural entrepreneurship series helped give him the confidence to establish, and now grow, The Cycle Effect, which Donelson launched with his wife in 2013.
鈥淭he bicycle has done more for women than any one thing in the world鈥攊t gives her a feeling of self-reliance and independence the moment she takes her seat,鈥� civil rights activist Susan B. Anthony said in 1896. 听
Today, women still ride bikes for the physical and psychological benefits, which can sometimes be life-changing. But not as many as one would think.
Brett Donelsen and his wife see the opportunity to change that every day. Inspired to help young women, they launched The Cycle Effect, in 2013, an Eagle County nonprofit that emboldens underprivileged girls to develop self-esteem and healthy lifestyles through biking.听
鈥淲e had no business experience, but just kept saying 鈥榶es鈥� to opportunities instead of focusing on the 99 鈥榥o鈥檚鈥� we got,鈥� Donelsen said.听
The program provides girls with bikes, training鈥攁nd an escape from the stresses of high school. As they learn to ride and compete as a team, they not only improve their overall wellness, but they learn to work together and overcome obstacles.
Alluvia Packraft
Trinidad Waffle Co.
None of them start with any prior mountain biking experience鈥攂ut all of them end up becoming passionate about it. 鈥淲e鈥檙e not super-focused on competition. We鈥檙e a bike team, but really a mentorship program that uses the bike as a tool,鈥� he said. 鈥淚鈥檝e never been part of a sport where you learn so many lessons that are metaphorical for life,鈥� like the struggle to get up a hill, the freedom of letting go and the confidence to plunge ahead without fear.
Many of those same lessons also apply to him as he builds his nonprofit. A few years after its launch, he attended two Demystifying Entrepreneurship workshops in Vail. 听
鈥淏eing an entrepreneur is very lonely, because it feels like you鈥檙e making decisions with the weight of the world on your shoulders.鈥�
Brett Donelson, founder, The Cycle Effect听
鈥淭he workshops reassured me that I鈥檓 not completely lost. I could ask questions and realize I鈥檓 not crazy,鈥� he said.听
鈥淭he best things I got were confidence and networking; sitting in a room with like-minded people was so valuable. I had thought partners鈥擨 wasn鈥檛 alone.鈥澨�
These days, he鈥檚 focused on developing outreach programs and expanding to new locations across Colorado. Ten years from now, his goal is to be working with thousands of kids.
鈥淚 love what I鈥檓 doing. I love learning about starting things鈥攁nd now that I鈥檝e done it once, the second and third time would be a lot easier,鈥� he said.
Business at Leeds magazine听 Deming Center for Entrepreneurship听 Rural Colorado Workshop Series Engage with Leeds
When Will Singles鈥櫶鼶ay Find Its Place in the US?
With 25% of millennials projected to never marry, independence is becoming profitable. It鈥檚 time that U.S. businesses adapt to this growing trend, according to Leeds Professor Peter McGraw.
CU Boulder Is Named a Top 50 Ignition School
Fast Company and Inc. released their inaugural list of institutions that impact society through innovation and entrepreneurship. How is the Leeds School of Business igniting some of that impact?