CDO Magazine names Leeds professor among the world鈥檚 most influential academic leaders in analytics.
When we talk about the future of business analytics education, it鈥檚 easy to focus on the speed technology brings to this space, and the reality that new tools, techniques and standards disrupt, then disappear, within months.听
Kai Larsen sees something else鈥攁 future where universities are no longer the primary drivers for preparing future generations of data analysts, scientists and engineers.听
鈥淲e鈥檙e living in a golden age of education in the analytics area right now,鈥 said Larsen, an associate professor of information systems at the University of Colorado Boulder鈥檚 Leeds School of Business. 鈥淏ut it鈥檚 also driving an existential threat to universities, as we make our educational materials more open and available online.鈥澨
The move to open-source learning is not limited to analytics, but as faculty director of the business analytics master鈥檚 program at Leeds, Larsen has given this a lot of thought. His thought leadership here鈥攊n addition to his research in machine learning and natural language processing鈥攊s why he was recently named to CDO Magazine鈥檚 academic leaders.听
And while he鈥檚 modest about his inclusion on the list, he鈥檚 also preparing to run a conference that will bring business schools together to share best practices in designing innovative programs in business analytics.听
鈥淚t鈥檚 probably a bigger deal for me to be on that list than it is for some of these truly brilliant professors,鈥 he said. 鈥淏ut it鈥檚 fun to see who else is trying to redesign education in analytics and data.鈥
The conference, which takes place in May, is designed to share some of what Larsen has learned running a highly regarded master's in business analytics, while also stimulating conversation about what needs to be done to keep such programs on the cutting edge. It will offer a five-year outlook on where business analytics is headed.
鈥淲e have to start collaborating with other universities, to create the networks so we can supplement in-person offerings with online鈥攁nd to figure out better ways of integrating those modes.鈥
Kai Larsen, associate professor
鈥淚t鈥檚 not clear that, in the future, universities will be the ones that have the advanced A.I. needed to piece together the perfect degree out of all the different open classes that exist in the world,鈥 he said. The pieces are increasingly there, he said, 鈥渇or an Amazon-like company to come in and piece it all together. It is really all about credibility, and universities are transferring more and more of their credibility and knowledge to companies such as Coursera, Udacity and Udemy.听
鈥淲e have to start collaborating with other universities, to create the networks so we can supplement in-person offerings with online鈥攁nd to figure out better ways of integrating those modes.鈥澨
Larsen said he鈥檚 still a believer in universities because of their connections to the private sector and their research leadership, which keeps the focus on cutting-edge areas of need while helping prepare graduates for leadership roles in a workplace where data fluency is increasingly a requirement in every industry. And the stakes are clearly high: In a 2021 McKinsey survey, 85 percent of companies indicated they needed to build new digital businesses or better embed digital technologies into their existing business models.听
鈥淭here are a lot of people struggling every day to better understand this space鈥攖his has become a very complex world that we鈥檙e living in,鈥 Larsen said. 鈥淓ven with all this data, all this knowledge about analytics, all the options for algorithmic guidance, people still make the wrong decisions more often than not.鈥
Bringing new perspectives back to Leeds
That鈥檚 a humbling thought, but it鈥檚 not unexpected from Larsen, especially as it relates to his work as an associate editor at MIS Quarterly, the most prestigious peer-reviewed journal in the information systems discipline. He said reading other researchers鈥 insights can be an exercise in humility.听
鈥淎ny time I start reading a paper, I start with this enormous doubt about whether I鈥檓 going to be good enough to really understand it and supplement the oftentimes deep knowledge and brilliance of its authors,鈥 he said. 鈥淟uckily, most of the time, my understanding of the paper comes together after a few pages. While I hope I鈥檓 always able to help the authors create a better knowledge product, most papers can鈥檛 be transformed into a contribution at the level of a journal like MISQ. So the job provides a lot of humility because I know how devastating every rejection can be, and there are simply no words I can write in my report to take the sting out of that.鈥
鈥淎nd at the same time, I hope I bring some of that learning back to my educational endeavors in thinking about new directions and collaborators as we continue to grow the business analytics program.鈥