Published: Oct. 31, 2024 By

journey into the Entrepreneurship and Empowerment in South Africa (EESA) program was more than just an opportunity to study abroad; it was a chance to dive deep into real-world challenges in a new culture. Growing up near Boulder, Colorado, Sophie鈥檚 path led her to CU Boulder, where she pursued a career in accounting. But as her academic journey unfolded, the chance to push her skills in a global context became irresistible. Drawn by the promise of hands-on experience and inspired by the stories of a family friend, Sophie found herself on a adventure in Cape Town: one that would test her limits, broaden her perspective, and deepen her commitment to making a difference.Sophie Schuler

When she signed up, Sophie was seeking more than a typical study abroad experience. She wanted to test her skills, challenge herself, and gain hands-on experience in a setting far removed from Colorado. What she didn鈥檛 realize was that EESA would push her to her limits, providing lessons and rewards that would stay with her long after the six weeks ended.

听Learning by Doing

Unlike traditional study abroad programs that emphasize lectures and sightseeing, EESA was all about action. In the mornings, Sophie and her peers would attend lectures covering various aspects of business, including marketing, finance, accounting, and operations. These sessions weren鈥檛 formal classes, but discussions that prepared them for the day鈥檚 real challenge: consulting.

Each participant was paired with local entrepreneurs from Cape Town鈥檚 townships, tackling real business problems alongside them. 鈥淲e had to take what we learned in lectures and apply it directly to help our clients,鈥 Sophie shared. This hands-on approach took learning beyond theory, as the team members identified clients' needs, devised strategies, and implemented solutions, covering everything from setting up accounting systems to improving sales processes.

Challenges and Growth in Cape Town

One of Sophie鈥檚 most rewarding projects was developing a simple yet effective accounting system for her clients, helping them better manage cash flow and track expenses. Although her accounting knowledge was more advanced than her clients required, going back to basics and seeing her clients鈥 businesses stabilize because of her efforts was fulfilling. Additionally, she took on a new role in sales, an area where she had limited experience, but which ultimately became one of her favorite aspects of the program.

The pace of the program was relentless, and Sophie often felt the pressure to meet her clients鈥 expectations within the tight six-week timeframe. 鈥淚t was fast-paced, with so much to accomplish,鈥 she recalls. Yet the intensity only enhanced her focus and commitment, teaching her the importance of being fully present in every moment, whether in a client meeting听or a group project.

More Than Work: A Cultural Experience in South Africa

Even though EESA was a work-intensive program, Sophie and her cohort had time to explore South Africa鈥檚 rich culture and stunning landscapes. The 鈥渨ork hard, play hard鈥 mentality allowed her to experience adventures like hiking Cape Town鈥檚 iconic Table Mountain, joining tours of local wineries, and even cage-diving with sharks. These moments provided a much-needed balance to the rigorous schedule, helping the group bond and recharge before diving back into their consulting work.

For Sophie, one of the most inspiring parts of her experience was witnessing the resilience and resourcefulness of South African entrepreneurs. Many of her clients came from communities with limited resources, yet their drive to support their families and uplift their communities was powerful. Sophie was struck by the sense of solidarity and sharedSophie and team in Cape Town purpose she observed in the townships, where entrepreneurs were passionate about their craft, from small-scale manufacturing to unique culinary offerings.

鈥淚 gained so much respect for entrepreneurship,鈥 Sophie reflected. 鈥淭he opportunity to start a business is something we often take for granted in the U.S. In Cape Town, I saw how important it could be for individuals and communities alike.鈥 Working alongside these entrepreneurs gave Sophie a renewed appreciation for her own skills and a deeper understanding of the role of entrepreneurship in economic empowerment.

A Lasting Impact: Sophie鈥檚 Advice to Future Participants

At the program鈥檚 closing ceremony, Sophie was asked to share a few words. She spoke about the deep connections she had formed, both with her team and her clients. 鈥淚t鈥檚 the relationships,鈥 she said, 鈥渢hat make this experience unforgettable. You鈥檙e in the trenches with people who share a common goal, and that brings you closer in ways you wouldn鈥檛 expect.鈥

Her advice to future EESA participants is simple: take the leap, even if you鈥檙e unsure of your skills. EESA鈥檚 team approach ensures that everyone has something valuable to contribute.

听鈥淓ven if you don鈥檛 feel super confident in a certain area, there鈥檚 always room to grow and opportunities to lean on each other.鈥Elephants in South Africa

Looking Ahead: How EESA Shaped Sophie鈥檚 Outlook

Though Sophie currently envisions a future in the corporate world, her time in EESA has sparked an openness to entrepreneurship she hadn鈥檛 previously considered. While starting听her own business may not be an immediate goal, she knows that the skills and perspectives she gained in South Africa have given her a solid foundation should she choose that path someday.

In the end, EESA was more than just an academic program; it was a transformative journey that redefined how Sophie approaches challenges, relationships, and her own potential. The experience solidified her commitment to staying present and connected, a lesson she鈥檚 carried with her back to CU Boulder and into her future endeavors.

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