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MARKETING CONSULTING:

Our marketing consulting service advises a client on their general audience and provides marketing suggestions. The PC marketing department works with student organizations unable to budget marketing services by providing directional assistance in improving their marketing outreach.  

PRICING: $200 flat rate for consultation.

PRE-MEETNG: 

STEP ONE: Submit a PC Marketing Request (link to form) 

STEP TWO: The Marketing Director will respond to client consultation requests within 3-5 business days of submission. This consultation will highlight the client’s objectives/goals/needs. A follow-up email will be sent within 24 hours of the meeting recapping key takeaways. 

STEP THREE: After the Marketing Director’s approval, a confirmation email will be sent out to the client accepting the Marketing Service request.  

STEP FOUR: The Marketing Director will schedule an hour-long minimum marketing consultation meeting with the client and the brand manager within 24 hours of receiving signed agreement. This meeting will ideally take place 7-10 days (about 1 and a half weeks) after receiving the signed agreement. 

STEP FIVE: 24 hours before the meeting, the Marketing Director will confirm the presentation meeting with the client’s point-of-contact. 

DAY-OF-MEETING:

STEP SIX: The Brand Manager will host the marketing presentation consultation to the client, highlighting strategy for their business/club.  

POST-MEETING:

STEP SEVEN: The Marketing Director will send a follow up email to the client that includes the marketing consultation presentation, answers to questions that the Brand Manager may have been unable to answer, a thank you to the client for their use of Program Council Marketing Services and provide a feedback form within 12 hours of the meeting. 

PROMOTION (DIGITAL & PHYSICAL):

The goal of PC’s promotional service is to draw consumers in with additional physical and digital promotion. Through Program Council’s traffic-heavy page, clients can engage with potentially new audiences and reinforce content. Additionally, through Program Council’s Street team, physical promotion can be placed around CU Boulder’s campus to further extend promotion. This is a low risk, low commitment way for the Program Council’s Marketing Services to increase revenue. 

PRICING: $50 rate for event promotion on socials per posting cycle/day and $100-$200 flat rate for physical promotion via Street Team.

PRE-CAMPAIGN: 

STEP ONE: The Marketing Director will respond to client consultation requests within 3-5 business days of submission. The Marketing Director will send a follow-up email to the client within 24 hours. The deadline for our RSOs/clients to submit these requests is at least 42 days (6 weeks) prior to the intended date of the promotional distribution.   

STEP TWO: The Marketing Director will send a confirmation email to the client, accepting the client’s Marketing Service request. 

STEP THREE: The Marketing Director will send the client an email requesting the content that the Program Council social channels will be      reposting within 24 hours of receiving the signed agreement. contracts 

STEP FOUR: The Marketing Director will supervise the Brand Manager in organizing the content and schedule to post the content and     schedule to post or repost in the agreed upon client timeline 5 days before the start of the campaign. 

CAMPAIGN: 

STEP FIVE: The Brand Manager will post the client’s content as scheduled, checking in with the Marketing Director daily throughout the      course of the campaign.  

STEP SIX: The Marketing Director will send a check-in email to the client’s point-of-contact to ensure their satisfaction with the progress of the media promotion midway through the campaign if it spans multiple days. 

POST-CAMPAIGN:

STEP SEVEN: The Marketing Director will send a follow up email to the client that includes the insights and KPI’s of the client's content performance, a thank you to the client for their use of Program Council Marketing Services and provide a feedback form within 36 hours (about 1 and a half days) of conclusion of the campaign.  

GRAPHIC DESIGN: 

The goal of our graphic design service is to provide student organizations with creative and engaging graphics that adhere to their branding and aesthetic expectations. This creates an additional revenue stream for the Program Council’s Marketing Services, especially during low density graphic request periods.  

PRINCING: $175-$200 per graphic ($30 fee per aspect ratio) 

PREPARATIVE:  

STEP ONE: Our Marketing Director will respond to client consultation request within 3-5 business days of submission, sending a follow-up email within 24 hours.  

STEP TWO: The Marketing Director will send a confirmation email to the client within 12 hours of receiving confirmation from the Executive Director of accepting the client’s Marketing Service request. 

STEP THREE: The Marketing Director will submit a graphic request form with the client’s specifications to Graphic Designers immediately following the contract submission. 

CREATIVE:  

STEP FOUR: Graphic designers will create multiple graphic initial drafts made in the first 4 days, that the Marketing Director will send to the client to choose from. Once the client has chosen their favorite, the graphic designer will begin creating the graphic in full and formatting it to the client’s needs. 

OUTPUT:  

STEP FIVE: Our Marketing Director will organize the graphics into a folder for the client and send the client the access point for their files after testing to ensure that it is accessible before the deadline agreed upon with the client. 

STEP SIX: After our graphic design services have been completed, a feedback form will be sent out to the client. This will allow us to gather valuable insights to improve our services.